Wealth File #8
Rich people are willing to promote themselves and their value.
Poor people think negatively about selling and promotion.
By T Harv Eker
My company, Peak Potentials Training, offers over a dozen
different programs. During the initial seminar, usually the
Millionaire Mind Intensive, we briefly mention a few of our
other courses, then offer the participants special “at seminar”
tuition rates and bonuses. It’s interesting to note the reactions.
Most people are thrilled. They appreciate getting to hear
what the other courses are about and to receive the special
pricing. Some people, however, are not so thrilled. They resent
any promotion regardless of how it might benefit them. If this
sounds in any way like you, it’s an important characteristic to
notice about yourself.
Resenting promotion is one of the greatest obstacles to
success. People who have issues with selling and promotion
are usually broke. It’s obvious. How can you create a large
income in your own business or as a representative of one if
you aren’t willing to let people know that you, your product, or
your service exists? Even as an employee, if you aren’t willing
to promote your virtues, someone who is willing will quickly
bypass you on the corporate ladder.
People have a problem with promotion or sales for several
reasons. Chances are you might recognize one or more of the
following.
First, you may have had a bad experience in the past with
people promoting to you inappropriately. Maybe you perceived
they were doing the “hard” sell on you. Maybe they
were bothering you at an inopportune time. Maybe they
wouldn’t take no for an answer. In any case, it’s important to
recognize that this experience is in the past and that holding
on to it may not be serving you today.
Second, you may have had a disempowering experience
when you tried to sell something to someone and that person
totally rejected you. In this instance, your distaste for
promotion is merely a projection of your own fear of failure
and rejection. Again, realize the past does not necessarily equal
the future.
Third, your issue might come from past parental programming.
Many of us were told that it’s impolite to “toot
your own horn.” Well, that’s great if you make a living as Miss
Manners. But in the real world, when it comes to business and
money, if you don’t toot your horn, I guarantee nobody will.
Rich people are willing to extol their virtues and value to
anyone who will listen and hopefully do business with them as
well.
Finally, some people feel that promotion is beneath them. I
call this the high-and-mighty syndrome, otherwise known as
the “Aren’t I so special?” attitude. The feeling in this case is
that if people want what you have, they should somehow find
and come to you. People who have this belief are either broke
or soon will be, that’s for sure. They can hope that everyone’s
going to scour the land searching for them, but the truth is
that the marketplace is crowded with products and services,
and even though theirs may be the best, no one will ever know
that because they’re too snooty to tell anyone.
You’re probably familiar with the saying “Build a better
mousetrap and the world will beat a path to your door.” Well,
that’s only true if you add five words: “if they know about it.”
Rich people are almost always excellent promoters. They
can and are willing to promote their products, their services,
and their ideas with passion and enthusiasm. What’s more,
they’re skilled at packaging their value in a way that’s extremely
attractive. If you think there’s something wrong with that, then
let’s ban makeup for women, and while we’re at it, we might as
well get rid of suits for men. All that is nothing more than
“packaging.”
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